Welcome from the founder

Welcome, mentors!

We are a group built by and for founders, so everything stems from things we would like to have as founders working to build awesome products, teams, and companies. 

Entrepreneurship is at times challenging, lonely, stressful, and isolating. You won’t find the answer to all your problems or any silver bullet solutions here, but we hope that the community we build can be fun, help you avoid mistakes others have made, and build healthier calmer companies.

There are many different kinds of remote/online communities and we have taken a few opinionated approaches here to accommodate some of the unique aspects of who we have here and what they’re trying to do.

Here are a few principles:

  • Everything is optional.
    First and foremost your goal as a mentor is to support our founders building a great product for their customers, build a happy and healthy team, and grow their businesses. We recognize that everything we do here is going to secondary in importance. This is not high school, attendance will not be taken, and you should always feel free to skip anything without apology.
  • All you can eat buffet.
    We want to accommodate a wide array of interests and preferences about how this community should run. So rather than run a rigid curriculum, we approach it as an all you can eat buffet where we will provide a lot of different ways to engage and get value from the community and you are free to pick and choose what works for you.
  • Constant experimentation.
    This is all new and uncharted waters for most of us. We’ll be constantly introducing new ideas, keeping what works, and ditching the ones that don’t. Expect some levels of constant change and iteration and please give the Earnest team feedback on what’s working and not.
  • Direct mentorship.
    A lot of the value of community is about the relationship directly between founders. But a good portion of it is based around mentorship (connecting founders and mentors). Everybody should read our approach to mentorship to appropriately set expectations.


Crafted with earnest,
Tyler Tringas
Founder, General Partner

Defining Success at Earnest Capital

From the outset, we know that Earnest Capital isn’t your typical source of capital and that’s by design!

To that end, we want to be transparent on how we judge ourselves. The main metric we measure ourselves on is based on the standard NPS question:

Based on your experience working with us, how likely are you to recommend Earnest Capital to another potential founder?

Earnest Capital: Main Value Metric


We believe that that’s the best possible way to help all of our portfolio founders succeed: by adding so much value that you’re running to tell all of your network to consider us as they bootstrap their companies. 

As of April 2020, Earnest Capital has an NPS score of 92/100 (where n = 14).

Setting “Expectations”

We know that everything we ask of you is secondary, as it should be. We want you to focus on building the best company possible. 

With that in mind, here’s what we think about in terms of “expectations.” 

  • We will do as much as we can to help our founders remove roadblocks to their growth. 
  • We will be transparent with everything we are working on to support the portfolio founder. 
  • We’re a growing firm so we’ll be trying out lots of different ways to better serve our founders so we want your feedback on what’s working and what could be improved. 


Earnest leverages check-ins in 3 ways with their own objectives: 

  • Micro Check-Ins
    Founders spend <10 minutes to share any updates over the last week which gets automatically posted in the #updates channel on Slack. These check-in start coming in around 10 am EST on Mondays.
  • Weekly All Founders Call (AFC) 
    Every Monday, we host a 60-min call with all of the founders where we talk about highs, lows, and what we, as a community, can do to support them. Founders and mentors are all welcome to join the one or all sessions.

    AFC Sessions Available:
    #1: Mondays, 9 am EST (3 pm in London; 10 pm in Japan) 
    #2: Mondays, 1 pm EST (6 pm in London; 2 am in Japan) 


  • Monthly Updates
    Every month, we ask the founders to craft a monthly update sharing their progress, sent via Visible.

Working with the Earnest Capital Team

We’re a lean team, ready to support you!

Tyler Tringas
Tyler Tringas
Founder, General Partner
Sibi Murugesan
Sibi Murugesan
Head of Platform
Najva Sol
Najva Sol
Head of Community

Tools & Resources Used

We utilize a wide array of tools within Earnest Capital. Each one has a specific function to keep everything clear. 

Tool Function Link
Slack Real-time collaboration between all three parties (Portfolio founders, mentors, Earnest team) https://earnestcapital.slack.com/
Basecamp Deeper discussions about a wide array of topics among all three parties https://3.basecamp.com/4142808/


The core remote community on Earnest revolves around our group Slack and Basecamp. After a bit of early experimentation, we’ve settled on running both of them in parallel, although both have some overlapping features like threads and direct messages. 

The main differentiation is that we primarily use Slack as the place for synchronous day-to-day hanging out and developing conversations and ideas. Basecamp is the place for longer asynchronous threads and discussions.

We purposefully keep our Slack on the free plan, so everything you write there will eventually go into the Slack void. If a discussion starts to become something we’d really like to keep, build on, or refer back to in the future, it should be started or moved to Basecamp.

Each of these has mirrored spaces that are 1/ public for all founders and mentors 2/ separate spaces for founders-only and mentors-only. Make sure you’re in the right one when you post!

Etiquette & Code of Conduct
We have a pretty simple “Don’t Be a Jerk” code of conduct. Investment by or in Earnest does not guarantee you access to this community and we will absolutely boot anybody that engages in abusive behavior. 

Make this space your own. Feel free to create channels, start threads, introduce yourself via DM to new people. It’s yours to make what you want of it.Don’t take ourselves too seriously. Have fun. Gifs, weekly updates from the hiking trail, funny tweets are all encouraged.

Building a company can sometimes be lonely and stressful so feel free to use this space for stress relief and hanging out too.

Notable Slack Channels
Most of our Slack setup is pretty normal but there are a few channels that we use in particular ways.

The updates from each founders’ responses to the Weekly Check-in Bot (see below) are piped into this channel as a stream. The Earnest Team will often use this channel to take follow-up action and flag certain mentors to take note of updates or requests.

Obviously founders can make requests anywhere, but the Earnest Team will particularly monitor this channel and prioritize requests that come in here.

Drop any links or announcements you want included in the monthly Earnest newsletter.

Want the group to help you promote an announcement or retweet you. Drop it in here.

Note: #boost and #newsletter are open to mentors and their own company announcements as well.

Tool Function Link
(An Earnest Capital portfolio company!)
Access to gated content You’re already using it!
Zoom Video conferencing for All Founder Calls, Office Hours, etc. https://zoom.us/
Internal Private Podcasts Share Earnest Office Hours, The Origins Podcast, company updates, and more

Subscribe to Earnest’s internal private podcasts!

Listen to The Origins (“How I Built This” for Earnest companies)

Listen to Office Hours (discussions with Mentors) 


Deals & Perks

An additional advantage of being an Earnest Capital portfolio founder is exclusive access to deals and perks from leading players. 

We’ll continue to add more deals & perks over time. 

See full list of deals & perks here.